AMAZON X AMAZONIA
Concepting • Art Direction • Design.
INSIGHT
Some people are more inclined to buy something if they know it will benefit a cause or someone in need.
IDEA
Let's give people the option to purchase a special line of our 'Fire' products, that help put out the Amazon fires in real life.
EXECUTION
Amazon will replace their existing wallpaper visuals on all their FIRE products to real images of the burning Amazon.
These images will aware the buyers of the actual situation in Amazonia.
As they purchase these limited edition Fire products for an extra couple of dollars more, those extra bucks are going to be donated to Rainforest Action Network to help stop the fire and to help the victims.
Amazon will change the images of wallpaper on the packaging, e-commerce, digital displays, websites and even as a default on their products.
With this act people are able to help out easily to end this horrifying problem.
