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airbnb
Come on in.
Concepting • Art Direction • Design.
INSIGHT
Booking an apartment can be daunting as you may not know or trust what’s inside or the actual location displayed on websites.
IDEA
Let's give people an experience of what’s inside an apartment and its location to be booked through a website, in real life.
EXECUTION
Airbnb will place COME ON IN discreet invitations with AR technology at real listings across the city.
Wherever you see this sign, it means that the apartment is listed on AIRBNB and you can hold up your phone to have a look at what’s inside.
With this act people are able to see how AIRBNB’s listings are totally trustworthy when it comes to its location and interiors.
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